We believe that Play

is learning

has the potential to shape a better future

happens with or without adult intervention

can be enhanced or diminished by technology

is at risk where adults are less aware of its value

is for everyone - it's never too later to have a happy childhood

The team

Amelie Labarthe

Matteo Oliverio

Hello, I'm Amelie, French play designer and innovator

I'm good at: Trend translation, Integrating user insights into play design, using colors and materials to evoke emotions

I worked with: The LEGO Group, University of the Arts London, Museum of Childhood London

I studied: Textile Futures, Materials Design

Fun fact: For a book project, I used a font designed by Matteo before knowing him

Hello, I'm Matteo! Italian play designer and innovator

I'm good at: Design Thinking, Experimentation, linking good play to good business, also I draw cute characters

I worked with: The LEGO Group, Okido Magazine, Faro Toys, Harmonic Innovation Group

I studied: Toy Design, Industrial Design

Fun fact: I co-created the character Unikitty for The LEGO Movie (Warner Bros)